Hosted by Kris Cochrane; Entrepreneur and Personal Trainer who built one of Australia's largest Personal Training companies


Are You a Personal Trainer Who Loves the Idea of Making $100,000 or More Each Year?

Here's what you'll learn...

The Simple Approach to Building a $100,000+ PT Business

What activities are the best (and worst) for driving new business? How do I convert more sales? What is the best way to get clear on my plan of attack?

Simple doesn't mean 'easy'; effort will be required.

How I Went From Sleeping the Storeroom of a Gym to Earning Multi-Millions of Dollars From PT in 5-Years

I share what I did that enabled me to grow a monthly revenue of $300,000 generated from training face-to-face PT clients and why this can be a goal of yours.

If I can do this, ANYONE can.

What You Should KEEP Doing, STOP Doing and START Doing to Earn Six-Figures

As a %, we trainers aren't given a big shot at succeeding. The odds are stacked against us. But why?

Learn how you can be different from the rest.

"After 8-years of working 60-hour weeks I was still not progressing financially and was about to leave the industry.

That's when I met Kris, who helped me turn things around to where I was grossing over $5k per week within an Anytime Fitness gym, and now I have my own gym!" 


Josh Glass | Owner, The Performance Pit, Randwick 

Sound Like Someone Familiar?

This was specifically designed for you if you are...

  1. A PT, working for someone else. You've outgrown the system and the low pay. The time has come to start your own business.
  2. A trainer, currently running your own business. You're struggling to grow your income and cortisol levels are rising. You just know that you're capable of so much more!
  3. Studying to become a PT (or contemplating a career change). You recognise that certification providers leave PTs grossly unequipped to run a successful business.



G'day! I'm Kris.

The fitness industry is a beautiful place, where the opportunity to succeed financially, and live a life free of the 9-5 corporate monotony is enticing, but also where the risk of failure is high.

I started my fitness career at a gym where I was working 60-hour weeks, earning as little as $300 and had a storeroom of the gym as a bedroom. It was 18mths into my new career, when I was on the brink of moving home to Tasmania and back in with my parents, that I made a discovery that transformed my life. 

This discovery was business education, and after immersing myself in just about every piece of content I could get my hands on and getting around every mentor I could, I was able to take my struggling ass, which was based in a commercial gym, from broke to fully-booked in only a couple of weeks.  After a few months, I was charging up to $200 per session and grossing up to $6k per week.

In 2012, I started my own business and over the following five-years, I recruited and mentored more than 140 PTs and, together we helped 3,000 clients sweat through 114,000 PT sessions and generated more than $8 million along the way.

I'm no 'guru'; but if your goal is to build a wildly successful PT business from the gym floor, there is absolutely no-one more qualified to help you.

In this video, I share important lessons from my journey and you will learn the critical steps you should take in order to avoid failure and explode your fitness business.


"Thanks to help from Kris I'm now making over $2,000 per week in only 20 hours of work"


Samira Earley | Owner, Find Your Strong PT, Sydney CBD

"After a four-hour strategy session with Kris, I closed 23 new clients at a 100% conversion rate, for a projected $131,560 boost in yearly income"


Joey Bender | Owner, PT Bender Fitness, North Hobart

"After the business strategy work that I did with Kris, I was able to open my first gym where I charge $200 per session, have staff working for me, and am making over $10k per week"


Joe Pemberton | Owner, Sydney Strength Training

"After working with Kris, I'm now charging $120 per 45min session, turning over $4,000 per week and have a Personal Trainer working for me!"


Michael Cleary | Sydney Bodies Personal Training, Sydney CBD 

"Working with Kris has given me the tools, skills and the confidence to be an entrepreneur, run a successful business and live a life that aligns with my purpose."


Hannah Ivanova | Personal Trainer and Founder of The Sweat Project, Wellington NZ 

"Three years of University didn't prepare me at all for running a business.

I couldn't have achieved what I have in such a short period without working with Kris."


Ben Fraser | Personal Trainer, Sydney CBD

"Working with Kris has given me the skills and knowledge to run a successful business that gives me passive income from my team member"


Marco Ianigro | Owner, Strength, Movement, Science, Sydney CBD

"Working with Kris has been the best decision I have made for my fitness career"


Bridgit Gallant | Personal Trainer, Project Love & Performance Pit, Randwick


"Kris taught me everything I know about how to run a PT business, and I am now fully booked and loving my work as a rental PT. What this has given me in my career, you just can't put a price on that"


Hannah Clarke | Personal Trainer, Circular Quay, Sydney

"I'm running a successful, fully booked PT business and couldn't have gotten here without Kris' help"


Morgan McChesney | Owner, More Than Muscle Fitness, Perth

"My PT business allows me to live very comfortably, and I wouldn't ever have been able to do it without Kris' education and support"


Peter Ball | Personal Trainer, Circular Quay, Sydney

"Working with Kris, I learned the skills and put the systems in place that I needed for my business to grow consistently each month"


Josh Ikac | Performance and Nutrition Experts, Perth

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